Google Ads

Formerly AdWords

Google Ads is well-suited for organizations seeking to utilize Search Engine Marketing as a medium for increasing brand awareness, promoting direct response marketing offers, achieving & sustaining ROAS (i.e. Return on Advertising Spend) or ROI (i.e. Return on Investment) via an online mechanism, generating highly-qualified online leads via website or phone call traffic, and scaling an organization's business or revenue growth.

If you are a big corporation and do not care about how much money to spend to get your name out there then google may be for you. If you are small business with limited budget, as google will tell you, you may get a lot of clicks and impressions but when it comes to customers calling your place, there is a lot be be desired. I was told twice by Google that if I spend $500 in ads, they will credit me another $500 to use for ads. Both times they used some excuse to get out of paying the credit.

Well suited for: Businesses that want to hit the ground running and get immediate exposure Complementing other SEM strategies Businesses who want to move away from traditional media advertising Geotargeting - businesses who need to target prospects in specific areas only Scheduling - businesses who want to show ads to prospects only @ certain times or days Businesses who want to drive phone calls Less suited for: Businesses that are selling products that no one is looking for Businesses who can't generate a positive ROI Businesses that don't have a good offer Businesses that don't have a good landing page to send prospects to. If targeted traffic can't convert, even if the product is good, don't spend the money on AdWords.

I would suggest using the Google Ads for the businesses where search volume is high and prospecting users already know what to expect when searching for a product or services by typing in a keywords on Google. I would not recommend Google Ads for business where the search volume or the product is not so popular or familiar among the target users as having no keyword volume might hurt the performance

Google Ads are great for companies looking to drive traffic, sales, etc that have the budget to bid on certain keywords. The platform can give small to medium size companies a chance against larger ones. One scenario where Ads may not work is for smaller businesses who don't have the budget to bid on certain keywords because the CPC is too expensive.

If you are a small business looking to get started in digital advertising, Google Ads is a great product because there is no additional cost to license the technology - you simply pay when users click on your ads and are redirected to your website. Google also provides a wealth of training and tutorial content to get you up and running. While the Google Ads platform is suitable for small businesses, it is also a technology that can scale with your organization. Our agency manages millions of media dollars in Google Ads, and many mid-market to enterprise brands manage the Google Ads platform in-house. If you are a small business getting started in Google Ads, you need to invest the time to learn the system because you will receive little to no support from Google's account management department.

They provide no customer service, suspend your ads and continue to charge you. Worst service ever!!!

I wouldn't recommend this application to anyone who didn't already know how to use it. You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever mentions it. Anytime you have a problem, good luck reaching someone who is more than a message taker, and who has good communication skills.

Google Ads helps us to target the right Audience in every country which will control the spending and minimize leaks or unnecessary spending.

DONT WASTE YOUR TIME OR MONEY

We specialized in working with clients within the healthcare industry. As you can imagine, people are always searching for new doctors, dentists, offices, etc. Using Google Ads, we were able to target specific regions, or online searches, that allowed for the businesses we were advertising on behalf of to pull up first in a Google Keyword Search.

Clients who are selling products such as dresses, clothes, jewelry, beauty products, etc., generally work well. Also, in some cases, it doesn't fetch a good ROAS for very small business owners. If a client is already doing well in SEO, the probability for it to perform well over Google Ads is always enhanced, and if it doesn't have a good organic reach, Google Ads also suffers.

If you are looking to generate some traffic desperately, Google Ads is the best solution. You don't have to wait for the organic traffic. Google will suggest the best title and description so that it will be helpful for potential customers and us to know more before clicking. Companies that have a fixed budget can use Google Ads with maximum trust.

Google Ads is an essential buying platform for all e-commerce businesses to promote their products and drive sales. Smart Shopping Campaigns have improved significantly over the last 2-3 years. Through the "Maximize revenue" bid strategy, it became more efficient to utilize compared to standard campaigns in terms of return on ad spend and the time needed to manage and optimize.

Here is the core problem with Google. [I believe] nearly every consumer is using Google, which means every business is somewhat dependent upon Google. Since they’ve become so fundamental to society they’ve taken the approach of being so big they don’t have to care about their customer base. Google is now much like the IRS. [In my experience] nobody wants to pay their taxes, but you simply must. Same with Google ads. Don’t want to use it but a business is no business without advertising.

It really depends on your business. Some businesses will benefit greatly from pay per click ads and some will just waste endless money. Not only does your customer need to be searching for the keywords you are using, but the ad has to be enticing for them to click on it. We have also found that only advertising with Google Ads gives us better results than advertising with their search partners (like YouTube).

I wouldn't recommend Google Ads (formerly AdWords) for personal management to someone who does not have the time to devote to it. If you are running a business and are already spread very thin across multiple departments, do not try and take on Google Ads (formerly AdWords). If you do have the time, then I highly recommend it to someone who is looking to build and scale their business, as it can be an extremely useful tool to ensure visibility to potential customers.

Google Ads is well suited for any business looking to advertise. he paid search media vehicle is the lowest funnel initiative & opportunity in paid media, while Google Ads is at the top of volume contributors. So therefore it would be good to test any low or initial marketing budget on Google Ads to begin to get your feet wet any evergreen advertising ploy.

Google Ads [(formerly AdWords)] should be your go-to when running search ads. Branded terms, non-branded terms, and shopping ads are especially powerful. With some extra experience/skill, YouTube ads can be powerful as well. Top of funnel is a bit more difficult though unless you create and manage some very powerful display creative.

Google Ads is well suited if we want to reach any specific audience. It has lots of traffic and there are many options to create targeted ads. It is relatively easy to use and learn, therefore it [fits] well for beginners. Google Ads is less appropriate when you want to use short campaigns (below 2 weeks) because it takes time for a campaign to optimize itself. It is also less appropriate if you need to utilize social targeting - in this case, Facebook Ads is more appropriate.

There are many how-to videos online to help with Google Ads newbies. Google also has lots of information regarding keywords, starting your ads account, SEO, and any specific questions you may have regarding set-up. Using Google Ads is very beneficial if done correctly and goes well with other marketing campaigns. I would recommend it to any marketing professional looking to increase website traffic.

As we only use Google Ads for search ads (under the Ad Grant), I cannot speak to their display, discovery, smart, shopping or video ads. However for our goals, which is to help people searching for an organization such as ours get connected to us, with proper setup Google Ads is very effective. We have had great success running Ads for our organization, helping hundreds of people click on our website and visit our location; and we've had great success running ads targeting big events we put on for things such as Easter and Christmas.

The only time Google Ads would not be appropriate for our usage is if we were to use it to try and target something people weren't searching for, or if we did not do our due diligence in keyword planning.

There's no mystery here: when it comes to Search Engine Marketing, Google reigns supreme. Though you can still get decent performance from Yahoo and Bing, if you want to reach most searchers, you need to use Google Ads [(formerly AdWords)]. And, with the power and polish in Google Ads, there's rarely any reason to use a third-party ad purchasing platform. Display Advertising may be better with an different platform, but Google still has some of the best display placements and prices available.

I used to think local services (think plumbers, repair shops, etc) weren't very well suited for Google Ads [(formerly AdWords)], but recently their local inventory options and their new Local Services Ads have really made Google a powerhouse for local businesses.

There are certain business types that might find Google Ads [(formerly AdWords)] difficult to use. Google has an extensive yet confusing list of products and services it won't allow you to advertise, such as weapons, fireworks, pharmaceuticals, gambling, etc. And these categories and policies will often prevent similar or related (though not disallowed) industries to get blocked as well. So, for industries even tangentially related to risky industries, you may find Google Ads to frustrating to deal with.

It can be a great deal of your marketing. If you study how the program works, and how the ad space runs, then you can make this work for you very well. For us, we have run ads for many years on Google Ads, refining the budget very carefully. We have been able to suss out competitors' tactics based on how the bids in our area look. It has not just readability for you, but for your industry.

Just be mindful that the representatives are there to raise your budget, first and foremost. Most marketing companies will go out of their way to confuse you by downloading the Overview and making it seem like they put in hours of work, especially if it nets them profit. Many industries just need someone to train an in-house person to handle the ads (which is also better because then you can avoid the third party not fully knowing your brand). Once you get it, you get it.

Google Ads is a requirement for any company that is looking to increase sales and brand awareness. However, the most successful results will be seen by organizations that are willing to set a significant marketing budget and put in the time to constantly manage ads and bids throughout the changing industry climate. Smaller companies may not see Google Ads as money well spent for this very reason.